P&G and Unilever developed marketeers; whom will Google develop?
“How do you do it”, people asked? How did we find those people in the ’90s, some of whom are highly respected in the marketing world today? And if I am honest, I didn’t have a clear answer then, and looking back, I cannot clearly recall now, how we did it then.
I didn’t have a plan.
I mean that I didn’t have a business plan. I had no financial plan, cash flow or P&L forecasts. Looking back, I am even more shocked that despite all my training, I had given little thought to the “brand” I was creating, no competitor analysis, no SWOT analysis. Of course for several months I was not even legally trading; yet nobody cared, least of all the clients. They wanted me to find them people. Fast. Like, today. And to my surprise, when I did , they all paid the fees.
Late November, 1992. Prague had been cold throughout my visit, but at the airport, built on high ground, there was another weather problem: fog. And the airport had no modern fog landing equipment. All flights were suspended, and in the terminal building it was chaos. I had been visiting privately, staying in a rented room near Wenceslas Square. The queue for the phone boxes was huge, and anyway even if I managed to call the owner, we spoke not a word of each other’s language. I passed by the Avis car hire desk, and something about the young lady there made me act on impulse.
The email from the Financial Times wasn’t one of the regular ones. It was headed “Join an exciting new project that connects people who disagree”. It continued “In an era of online finger-pointing and ideological filter bubbles, when was the last time you had a thoughtful face-to-face conversation with someone with whom you disagree?” It described how it would work :
It’s now less than three months to go before the UK is due to leave the EU, and there still is no agreement on the exact terms of the departure. Every day therefore the likelihood of a “Hard Brexit” increases. People are slowly beginning to realise what a Hard Brexit will mean. In particular, the talk is of the lorries, thousands of them, that will wait for days to cross the English Channel. I suddenly realised that some of those lorries will belong to M&S.
The dramatic billboards that went up on Vítězné náměstí last week, reminding us of the events of that day, caused me to stop and stare at them for quite some time. Of course for Czechs of my age, they can invoke some painful memories that may still be hard to bear. Their lives changed for the worse, their opportunities to develop, learn, travel, limited for years, while I enjoyed those opportunities to the full. But those days made a lasting impact on me too, and created such a lasting interest in this part of Europe, that I eventually made it my home.
To: emb.prague@mzv.sk
Dear Ambassador Weiss,
Last night’s Czech Presidential debate, presented by TV Prima, was an offence to a mature democratic society. Whether it was down to lack of professionalism, or something more deliberate, is something I cannot judge, although many people have views. And maybe it is easy for me to criticise, having been brought up with the BBC. Maybe thanks to that upbringing, it isn’t difficult for me to identify 10 ways in which TV Prima let themselves, and the country, down:
Before you Czexit, check out Brexit!
Czechs are apparently among the most Eurosceptic peoples in the EU. While the results in the latest Eurobarometer show an improvement in attitudes towards the EU, Czechs still appear to be far more negative than the Poles, the Slovaks or even the Hungarians. The reasons behind this deserve discussion in a separate blogpost, but the upshot is that certain politicians, particularly the far-right politician Tomio Okamura, have encouraged talk of a referendum on EU membership. So for any Czech citizens reading this who feel persuaded that Czexit might be a good thing, I urge you to consider the following insights from the Brexit referendum :
Part One – why it is (probably) happening
Brexit hasn’t happened yet. 18 months on from the referendum, the British are hardly any clearer about what their country and their lives will be like after it leaves the EU; and this despite the fact that every single day, something to do with Brexit dominates the serious news channels.
At the very least, it has become clearer to many who voted for Brexit that the process of leaving the EU is far more complex than their political leaders had claimed. I doubt that on the day of the referendum more than 5% of the population could correctly state what Euratom is, or that the European Court of Human Rights is not an EU institution. Well, now they are finding these things out. Drip, drip, drip…the truth about Brexit comes out in little drips.
