The email from the Financial Times wasn’t one of the regular ones. It was headed “Join an exciting new project that connects people who disagree”. It continued “In an era of online finger-pointing and ideological filter bubbles, when was the last time you had a thoughtful face-to-face conversation with someone with whom you disagree?” It described how it would work :
Dear Ambassador Weiss,
The strapline on the City Light ad is in English: “Work Hard. Have Fun. Make History” . It is a recruitment ad for Amazon, quoting a line from its founder Jeff Bezos. Amazon is not actually launching on the Czech market, but it is opening both a logistics centre near Prague, and an administrative centre in Dejvice. How the people there will “make history”, remains to be seen. But before they start , they deserve to know how Amazon is perceived in the European markets where it does business.