The strapline on the City Light ad is in English: “Work Hard. Have Fun. Make History” . It is a recruitment ad for Amazon, quoting a line from its founder Jeff Bezos. Amazon is not actually launching on the Czech market, but it is opening both a logistics centre near Prague, and an administrative centre in Dejvice. How the people there will “make history”, remains to be seen. But before they start , they deserve to know how Amazon is perceived in the European markets where it does business.
The Czech Republic that I know is populated by people who are moderate, tolerant, good at considering different viewpoints, and generally rejecting of conflict (except, unfortunately, when driving). Unlike in Hungary, Poland or Austria, Czechs have always resisted extreme right wing populist “solutions”. They deserve better leaders. Unfortunately, when they do not see good leaders, many Czechs choose to withdraw from the political process. The danger in such situations is that this allows extremists to appear more representative than they actually are, and thereby to gain more power than they should.